The corporation behind PZA was seeking a website that would be bright, loud, fun, and that would use elements from their existing branding—items based on the New York subway system: maps, subway tile, iconography, and bold messaging.
Subtle animation and professional photography provided by the client showcasing menu items and dining areas (the restaurants are located inside airports and on turnpikes) make the site fun and vibrant, with special consideration given to mobile-friendly design solutions since most website visitors are travelers.
