The original Eyecare 20/20 website was setup as part of a package deal with a local online directory service. It was extraordinarily expensive, difficult to customize and update, and offered few options for SEO.
Once I explained the benefits of Wordpress and how affordable site development and post-launch maintenance can be, it was obviously a better choice for this practice. Monthly fees for the new website are only for hosting and minimal plugin/theme updates. The practice ended up with an updated website that also saves them hundreds of dollars per month!